Build Your Stage — 5 Effective Strategies For Growing Your Business As A Coach
When I was a kid, my cross country coach never used to show up to practice.
It was kind of a running joke.
So the first strategy you should know about growing your business as a coach — is that your warm-up joke matters, and it should be a lot better than mine.
That’s not really on the list, but it’s still important, even if it didn’t make the top 5.
Growing a coaching business is not nearly as easy as most people think.
Someone hears you’re a coach, and they think to themselves, “Oh, all you do is give a speech now and then to motivate people — how hard can that be?”
What they don’t realize is how many hours you have to spend building your brand, working on your presentation, and cultivating your business.
If it was as easy as just giving a speech now and then, we wouldn’t need professionally taught masterclasses dedicated to growing coaching businesses.
In fact, if it was that easy, you probably wouldn’t be reading this article right now.
Since you’re here though, let’s get into it — here are 5 of the top strategies that have proven to be effective time and time again.
1. It’s All Talk
You’re never going to get any clients if you just wait for them to come to you — you need to go after them.
How many hours a day do you spend talking to potential clients?
Thankfully, you have the technological tools to take a lot of shortcuts, and you don’t need to spend all day on the phone just to talk to a few people.
With social media, e-mail lists, and other tech tools, you can get the word out to hundreds or thousands of people in no time, and if they like it, they’ll spread it further.
2 . Specialization Is Key
While you may think you can coach anyone through anything — that’s not what clients want.
Nobody goes looking for an “all-purpose life coach,” they look for a CEO coach, public speaking coach, success strategist, or productivity coach.
Coaches exist to help people excel in their chosen fields, right?
So why not get a coach to help you with your coaching business?
Yes, they exist, and they’re fantastic — because like we talked about, coaching isn’t easy — growing your business is complex and requires a lot of different skills.
Consider taking a masterclass from a coaching coach, and learn from someone who has been there and done that.
4. Believe In Yourself
Okay, okay, I know it sounds cheesy, but it’s exactly what you tell your clients, isn’t it?
You’re the coach — if you don’t believe in yourself, your clients won’t believe in you either.
You’re not really selling them a service, so much as you’re selling yourself — you’re awesome, and you can teach them how to do it too.
If believing in yourself is too hard for whatever reason, fake it till you make it.
After a while of acting as though you believe fully in your abilities, and that you’re worth the amount of money you’re charging — you’ll see the results, and realize it’s true.
5. From Free To Fee
Many new coaches are concerned about time management and don’t want to be wasting hours giving out free coaching.
That’s a mistake.
You’re not giving away anything, you’re making an investment, and all it’s costing you is a bit of your time.
Who cares if you gave out an hour of free coaching if it’s going to net you a new client who will be paying for hundreds of hours of your time over the course of your partnership?
There’s a reason “free samples” are incredibly popular in every single type of marketing — because they work.
Coaching isn’t easy, and it definitely isn’t just “giving a motivational speech now and then,” but it is a great business — and one you can succeed at with the right strategies.
If you’re looking for a bit of extra assistance, some inside tips, take a masterclass from an expert whose niche is teaching coaches to grow coaching businesses.
They can help you to succeed because that’s what they do best — and then you can use your new skills to help others.
It’s a beautiful circle!