Jan 20
How To Attract Local Shoppers — 4 Fast Tips To Help You Bring In The Local Customers
We’ve heard a lot recently about the importance of shopping local, supporting our communities, and helping the business owners who provide services in our area.
For some local businesses, that has been absolutely fantastic and has brought customers streaming through their doors.
For others though, it seems like nothing has changed, and they’re still struggling to reach the customers in their own neighborhood.
If you’re not on the first page of the Google search results, and you don’t have a big flashy sign on a main street, many locals might not even know your business exists.
Sometimes all you need is a little help getting noticed, or some way to remind your community that you exist.
Here are four fast and effective ways to make a splash in your local area and bring in new customers without breaking the bank.
- Social Networking
While social networks can be tricky, if managed properly they can be a great way to grow a local following.
Many businesses have become well-known seemingly overnight by providing witty or entertaining local commentary that people in their area will want to share with friends.
2. Local Directories
Many potential customers want to shop locally, but they simply don’t know where to look.
Getting your business listed in local community directories and online resources will make you easy to find.
This is one of the easiest ways to advertise your business to customers that are already actively looking for a local place to shop.
3. Community Partnerships
Are you on good terms with other businesses in your community? Why not team up to help each other out?
Consider offering a bit of free advertising space in each other’s stores, hand out each other’s business cards, or even offer deals based on shopping at both places.
4. Rebranding
Sometimes what you really need is a whole new look.
This could mean anything from a fresh coat of paint to a whole new storefront, company name, and logo.
If you think customers are avoiding your store because it’s the “same old, same old,” then maybe it’s time to freshen it up with something new.
Running a local business in the digital age can be pretty tough — it’s hard to compete with online services that allow customers to shop from home and have products delivered to their mailboxes.
Digital sales are starting to lose their shine though, and customers are going back to supporting their communities and local businesses — you might just need a little help to get noticed.
Make it easier for your customers to find you, and they’ll be walking through your door in no time.
There are lots of ways to catch the attention of customers in 2022, whether that’s trying to go viral on social media, or changing up your brand.
Just make sure you’re listed in the local community directories and resources, so that people in the area who are looking for a local place to shop know your store exists.
The first step is getting your company name in the right places — after that, all you have to do is run your business.
The customers will follow.
