Looking To Fast Pace Your Business Growth? This Not So Well Kept Secret Will Do The Trick!

Carl Rivera
3 min readJun 26, 2020

If people don’t know about your business, how can they support it? How can you increase market share and profitability when no one knows that your business exists?

It’s no secret that the key to expanding your business lies in the marketing — not just marketing but the right marketing strategy! However, for many small and medium-sized businesses, ineffective marketing is the major thorn in their side that is preventing business growth.

If there is anything that we should learn, especially in the business arena, is that the only thing that remains constant is change. Many businesses are moving away from traditional marketing techniques and are now embracing those that are new and considerably more effective.

Photo by Carlos Muza on Unsplash

So, what about you? Why are you not cashing in on this sure-fire business expansion technique?

Do you really want your business to be left behind as others reap the benefits of a wider customer base?

I didn’t think so.

So what is this awesome marketing strategy that’s going to give your business the push it needs to reach a larger audience?

Video Marketing!

Here are four reasons why video marketing is great for your business:

It is cost-effective and efficient

Video marketing employs the use of social media and other online outlets to promote your business. It allows for the enhancement of existing website content in order to reach a larger audience by improving SEO. Videos are customized to build your brand and make your business more visible online without breaking the bank!

It draws traffic to your website

A large percentage of customers prefer videos. According to a Google report, potential customers research a product before visiting a store or making a purchase. This research is done through video searches for the product. So by not making use of video marketing you potentially lose 50% of the total market share.

Additionally, by 2021, video is projected to cross 80% of IP traffic. With the growing popularity of video marketing, it would be a pity not to use this tool to expand your business.

It will increase your business’ reputation.

Business owners know that a good reputation goes a long way in maintaining a good customer base; with video marketing, you’re that much closer to boosting your online reputation and authority.

A spokesperson for a reputable video marketing agency said “video marketing is an effective way to draw traffic to your website and improve your reputation online. We are excited to partner with businesses of any size or marketing budget to showcase their products and services to the world.”

So if you are a business owner who is experiencing difficulties in reaching a larger customer base, or you are thinking of starting a business, video marketing may just be the solution you need!



Carl Rivera

“Everything you don’t know is something you can learn.”