Out With The Old — 9 Up To The Minute Reasons To Update Your Ecommerce Store
The internet is an ever-changing landscape of opportunities for a smart business person.
The fact that it’s always changing can be a bit double-edged though… it can be easy to get left behind.
Everybody wants the shiniest, flashiest, most up-to-date experience, even when they’re shopping online.
If your Shopify or e-commerce store is starting to look a bit ragged around the edges, you may want to contact some expert help to give it an update.
Here are 9 serious signs your online store needs a refresh.
- New Features
There are always new options for your website, and customers love them.
Everyone likes to get the latest and greatest, whether that’s an AI chat assistant offering to help them, or maybe some super intuitive social media integration.
2. Improper Displays
Sometimes the format of things changes with age, or due to updates, and this causes problems.
If your images or other parts of your page aren’t displaying as well as they should, it’s an instant turn-off for your customers.
It instantly makes your online store look old and unreliable.
3. Loading Times
Everyone wants things done faster, and waiting a few extra seconds for a page to load can be unbearable for many people.
They would rather just shop somewhere else that’s faster.
With a good page redesign, your store can be the “somewhere else that’s faster,” instead of the infuriatingly slow-loading shop.
4. Mobile Friendly
If your store isn’t already mobile-friendly you’re missing out on a huge portion of potential customers.
Shopping from mobile phones is a normal everyday activity now, and you can net the largest number of customers by making the experience as smooth and seamless as possible.
5. Browser Compatibility
Software updates will continue to happen whether it’s convenient for us or not.
Unfortunately, those updates can make somewhat older stores and pages incompatible.
Search engine optimization is everywhere, and rightly so.
Everyone uses search engines nearly constantly.
Gone are the days of people typing URLs into their browser address bar — now they type what they’re looking for into a search engine, and click the link from there.
If you want to be at the top of the list, up-to-date SEO is an absolute necessity.
Regular security updates are important if you don’t want to get hacked.
You may think it’s unlikely that your store would be targeted — but the older your security is, the more likely a hacker is to find you an easy target.
8. Social Media
When it comes to e-commerce, social media isn’t just a feature, it’s a must.
You need to make sure your website is fully integrated with all the major platforms.
There’s also a ton of tiny aesthetic details that expert store builders will be able to help you with, like making sure you have an attractive thumbnail image when your store’s link is shared.
Your customers can tell the second they land on your page whether it’s been updated in the last few years or not.
There’s nothing specific that gives it away exactly, but there are a handful of clues people pick up on without really noticing it.
That might include templates, stock images, or social media badges.
It never hurts to update your online store, as long as you choose a good team of experts to do the work.
There are a lot of options out there, and most of them do fantastic work.
Personally, I like to go with the best-rated team on Shopify, because I think their popularity and rating speak volumes.
If you’re experiencing problems like an unfavorable bounce rate, which means people leaving your site before they even click through to a second page, then an update can definitely help.
If you’re not sure what your bounce rate is, it’s definitely time for a redesign.
An updated store can provide you with a wide range of tools to help you measure how effective your online presence is.