Sep 15, 2021
The Best Artists Are The Ones You Have Not Heard Yet — Here Are 3 Reasons Why
Who’s your favorite artist? Beyonce? Jay-Z? Maroon 5? Whoever it may be, there was a time when you didn’t know they existed!
A hard pill to swallow, right?
When it comes to artists and their success in the industry, their talent is usually the last thing that gets them recognized.
Some of your favorite artists have thought about giving up several times! They’ve always been talented. So success in music has to do with a lot more than talent.
Talent is the foundation.
What does this mean? This means that there are thousands of talented artists that you’ve never heard of before and the following highlight why.
1.Upcoming Artists Cannot Afford Marketing
Many artists are given a rude awakening when they realize that it takes more than just recording a good song.
It takes marketing and a marketing strategy.
Studies show that it can take between $500,000 to $2,000,000 U.S dollars to push-start an artist’s career in a major genre.
And that’s a lot of money!
If this is what labels are doing with their artists, imagine how much more an unsigned artist has to do!
Sadly, not many artists can afford to market themselves like that. While social media has created a bit of leverage, it doesn’t help. Major labels are running ads there, too.
2. Upcoming Artists Do Not Know How To Network Properly
A marketing strategy is great, but if you don’t know how to connect with other artists and music professionals, it’ll take longer for you to be heard.
Networking can take you from obscurity to stardom overnight! After all, probably J. Cole wouldn’t be successful if he hadn’t connected with Jay-Z.
Many upcoming artists want to have the success of their favorite artists without putting in the work.
Your favorite artist can release music without promo because they are connected to all the media outlets; they have taken the time to network with people everywhere.
3. Upcoming Artists Are Not Being Signed Like Before
Being signed in 2021 is harder than it ever was. In years gone by, you could get signed based on your talent and the way you presented yourself. But in 2021, it’s all about numbers.
How many Instagram, Facebook, and TikTok followers do you have? How many people tune into your live stream? These are questions that labels discuss before reaching out to you with a contract.
Alternatively, many artists are thriving independently because of their large following. So it doesn’t matter which route you want to take, numbers are important!
Despite the challenges that new artists face, hope is not lost. There are still multi-Grammy award-winning producers and labels that value talent and work ethic.
So while the best talent is probably yet to be heard, you’ll hear them soon enough!
