Feb 1
The Sports Fan Experience Is About To Evolve — And Here Are 3 Benefits To Look Forward To
The world of sports has evolved tremendously over the past 100 years. We’ve moved from a place where playing sports was a rich folk privilege to the global community having access to all types of sporting facilities.
As you can imagine, you don’t have to be a sports fan to know about sports. LeBron James is one of the most decorated basketball players of all time. If you ask your granny who LeBron is, chances are that she knows.
How is this so?
Experts say that sport is the only medium that transcends culture, nationalities, and language barriers. Research reveals that over 3 billion people tuned into the Last FIFA World Cup.
The world has a population of 7.9 billion, and studies show that over four billion people watched the London 2012 Olympics.
That’s more than half of the global community!
At the rate the sports industry is growing, the fans can expect new experiences, too.
- More engagement with your favorite sports team
Gone are the days when people were content with cheering from afar.
No — fans want to take their loyalty to their favorite sports team with them everywhere. It’s no longer about sports anymore, it’s a way of life.
Studies show that Leceister City fans caused an earthquake while celebrating their team’s victory.
The earthquake had a Richter impact of 0.3
History shows that fans want to be heard, seen, and acknowledged. They want to know that their team appreciates them.
Studies show that fan support has an effect on how an athlete performs. Cheers will boost a player’s confidence, and booing will do the opposite.
As such, teams will do what they must to keep fans happy.
2. More rewards for your loyalty
Fan rewards apps are going like hotcakes. Over 100 teams across multiple sports have a fan app.
The app allows fans to earn loyalty points or tokens and trade them for unique team merchandise and other experiences.
Some of these rewards come as NFT’s and other blockchain-based instruments. These have the potential to make you a fortune in the future!
3. More engaging sports venues
Research indicates that a sporting match experiences 25% less attendance when televised. This means that many people prefer to watch the game at home.
With improved viewing capabilities and instant replays — who could blame them?
Many stadiums in the UK have started to equip their stadiums with WiFi so fans can get the best of both worlds.
However, with the Covid-19 approaching its endemic stage, teams will do what they can to improve the live experience and make more money.
Sports fans all over the world should get ready — the best sporting experience is upon us. And after what Covid-19 did to us, we definitely deserve the best!
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