Types Of Corporate Social Responsibility Auto Dealers Should Participate In
Corporate Social Responsibility (CSR) is defined by Investopedia as “… a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public.”
While you might be wondering what such a noble thing has to do with your car dealer, consider the fact that many workplace cultures can transcend industries.
Good customer service and high staff morale are universally accepted qualities. Regardless of the industry, employers would give an arm and a leg to have these qualities in their work environment.
Studies show that companies that participate in CSR exhibit these traits.
If your auto dealership doesn’t seem to get it right on the customer service end, chances are that they do not participate in any type of CSR.
Would you give your time and money to someone that only cares about what they can get? If not, then you should be aligned with a dealership that endorses one of the following:
- Ethical Responsibility
A company that stands by ethics is one dedicated to ensuring that all of its processes are fair to each party involved.
It ensures that it delivers high-quality cars and accessories to its customers, has transparent financial records for its stakeholders, and pays its employees appropriately.
2. Philanthropic Responsibility
Philanthropy involves donating to a worthy cause or event. Any auto dealer that is willing to give frequently to a charity or non-governmental organization cares about its community.
This is also the type of dealer that you may want to do business with!
3. Environmental Responsibility
Climate change has been a cause for concern in the automobile industry. Studies indicate that Carbon Dioxide is a major player in the greenhouse effect — and cars emit the gas daily.
An environmentally responsible dealership seeks to source as many environmentally friendly cars as possible to prevent the environment from being further depleted.
Whenever a company exhibits CSR, they are seen to be an economically responsible unit.
Not only does this boost credibility in the public eye, but it also makes other companies eager to collaborate.
If your auto dealer is committed to doing any of the above, you can be sure that they are not taking your business with them lightly. They most likely cherish your visits in one way or another and will probably grow into a more reputable company in the years to come.
However, if your car dealer is all about the zeros — then zero time, money, and attention is what you should give them in return.